12 May WHAT DECISIONS WILL YOUR DISSERTATION HELP THE COMPANY MAKE?
Title. What is the working title of your proposed research? Does this make your dissertation instantly recognizable
to the reader, does it capture the theory and the context of your study?
2. What is the dissertation about and why is it important. Short overview detailing why anyone would want to
undertake this study and why anyone would care! What is
the international marketing problem you are examining?
3. Research Question, Aim and Objectives. Clearly state and delimit these three separate elements.
4. Company overview ( Should be in Dubai). Provide an overview of the company here, including what it does, who are its customers,
where does it sell.
5. Is the study theory building or theory testing? Specify which theoretical body of knowledge you are basing your
study within. Whilst you are writing a business project type of dissertation you must frame it within relevant
academic literature. You should provide an overview of that literature here.
6. What is the context for the dissertation? Are you applying the theory to a particular business, industry, sector,
country, etc. and why are you planning on doing that.
What decisions will your dissertation help the company make?
Methodology
7. Research Philosophy. Which philosophical paradigm are you rooting your dissertation
8. Data Collection How are you getting your data and which data collection tools are you using
9. Data Analysis. How are you going analyse your data when you have collected it
10. Ethical Issues
Structure
11. Structure of final work. What will be the final structure of your dissertation look like, e.g. draft chapter headings,
other main sections to your work, etc.?
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