13 May WHAT DIFFERENCES ARE APPARENT?
week 1Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?dq2Identify and describe a potential ethical dilemma that a marketer might face when segmenting a market. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?week 2What are the 5 stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?dq2Review the motives of human behavior. Which 3 affect you most and why? How do marketers use this information?week 3What is the difference between primary and secondary market data? What are the advantages and disadvantages of each?dq 2What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?week 4Describe the five characteristics of a good brand. Provide examples of brands that meet as many of these criteria as possible.dq 2How do the pricing strategies for corporations differ from nonprofit organizations (NPOs)? Provide examples.WEEK 5What product or service have you recently encountered that would be particularly suited for multi-channel or interactive marketing? Why? What are the benefits of multiple marketing channels? Are there any disadvantages? Explain.DQ2What are the characteristics of marketing channels? What 3 factors should be considered when designing one? Describe an organization’s (that is familiar to you) marketing channel.WK 6What factors influence choice of media? What media would you choose to market a new line of cosmetics for women, and why? How would your choice change if it were a cosmetic line for men?DQ2Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC. What are the advantages and disadvantages of using a humorous appeal in advertising insurance versus a fear appeal? Provide examples of each.WEEK 7″The social responsibility of business is to increase its profits.” So said Milton Friedman in a famous 1970 missive in The New York Times. How do you respond to this statement? Do you support or refute this notion? Explain.DQ2Describe an example of societal marketing from your experience and/or research and evaluate whether or not it was/is effective, and why? Name the organization. Was the effort consistent with the mission of the organization?Identify and describe 3 or more distinct market segments within a specific industry, such as aerospace or automobile manufacturing. What differences are apparent? Why would this matter to a marketer?dq2Identify and describe a potential ethical dilemma that a marketer might face when segmenting a market. How might this concern be appropriately addressed given the need to satisfy often conflicting stakeholders?week 2What are the 5 stages of the consumer buying decision process? How can you use this information to your advantage as a marketer?dq2Review the motives of human behavior. Which 3 affect you most and why? How do marketers use this information?What is the difference between primary and secondary market data? What are the advantages and disadvantages of each?What are 3 brands of the same product (e.g., breakfast cereal) that are positioned differently? How are they differentiated?Describe the five characteristics of a good brand. Provide examples of brands that meet as many of these criteria as possible.dq 2How do the pricing strategies for corporations differ from nonprofit organizations (NPOs)? Provide examples.What product or service have you recently encountered that would be particularly suited for multi-channel or interactive marketing? Why? What are the benefits of multiple marketing channels? Are there any disadvantages? Explain.What are the characteristics of marketing channels? What 3 factors should be considered when designing one? Describe an organization’s (that is familiar to you) marketing channel.What factors influence choice of media? What media would you choose to market a new line of cosmetics for women, and why? How would your choice change if it were a cosmetic line for men?Define and describe the elements and potential benefits of integrated marketing communication (IMC), using a product of your choice to illustrate the use of IMC. What are the advantages and disadvantages of using a humorous appeal in advertising insurance versus a fear appeal? Provide examples of each.WEEK 7″The social responsibility of business is to increase its profits.” So said Milton Friedman in a famous 1970 missive in The New York Times. How do you respond to this statement? Do you support or refute this notion? Explain.DQ2Describe an example of societal marketing from your experience and/or research and evaluate whether or not it was/is effective, and why? Name the organization. Was the effort consistent with the mission of the organization?
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