19 Jun WHAT DRIVES THE SNEAKER/SPORTS TRAINER MARKET IN THE UK?
For this assignment you are required to carry out an analysis of the UK Sneaker/Sports Trainer Market to help inform your company’s decision making activities.
What your report needs to cover:
1. What does the UK Sneaker/Sports Trainer market look like?Market characteristics, dimensions and segments.(Word Limit: 300 words) (30 marks).
Here you should discuss the overall size of the market (in terms of volume and value) and how it has changed in recent years, the range of products on offer and the relative importance of different market segments.
2. Who are the key players in the UK Sneaker/Sports Trainer market?Market structure, market shares and competitive behaviour.(Word limit: 300 words) (30 marks)
Here you should identify the main companies involved in the UK market, their market shares(and how these have changed) and the basis ofcompetition between them (price & non-price), and whether there is a clear market leader.
3. What drives the Sneaker/Sports Trainer market in the UK? Key market ‘drivers’on both the demand and supply side.(Word Limit: 300 words) (30 marks)
Here you should identify what are the key factors driving demand (eg incomes, consumer spending, demography, fashions) and supply (eg new technologies, supply chain developments, new producers).
4. What does the future hold? Key threats and key opportunities(Word Limit: 100 words).(10 marks)
This is your chance to set out your predictions for the market over the next ten years – be as creative as you like.
5. You must also include a one page Appendix which should be used to (i) reflect on the approach you followed in your research, and (ii) summarise the main data sources you used. This is excluded from the word count.
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