28 Jun What is a marketing decision support system
Question
Marketing decision support system
1. What is a marketing decision support system? What are some of its key features? Why is a MDSS important for health care organizations?
2. Say you have the job of electing one of several firms to assist in redesigning the website for your firm or organization. How would checklists and pro/con analyses be useful in this task?
3. List some of the major decisions to be made in the STP and 4 P areas of marketing. What criteria would be used for making these decisions (pick one area for your response here, say targeting decisions or promotional decisions)? Are these examples of “must” or “want” criiteria?
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