30 Apr WHAT IS NETFLIXS BUSINESS-LEVEL STRATEGY?
Netflix Article – Company Analysis
Order Description
1. What is Netflixs business-level strategy? Support your response with logic and facts from the article. (20 %)
2. Is Reed Hastings and effective strategic leader? Why or why not? Use the characteristics of strategic leadership to help analyze Reed Hastings leadership approach. (30%)
3. Conduct a value chain analysis for Netflix based upon the material presented in the article. Make sure to highlight connections between the primary and support activities that create value for
the organization. (30%)
4. Select a capability (or bundle of capabilities) that you see as a strength of Netflix. Using the VRIO framework, make a case for that capability (or bundle) as a source for sustainable
competitive advantage for the firm. (20%)
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