12 Jul WHAT IS THE BRANDS USP (UNIQUE SELLING PROPOSITION?
Please refer attachment. Document Preview: Use the provided information, as well as your own research, to assess one (1) of the stated brands (Alfa Romeo, Amazon, or Google) by completing the questions below. At the end of the worksheet, be sure to develop a new positioning statement and motto for the brand you selected. Submit the completed template in the Week 4 assignment submission link. Name: Ketsia Souverain Professors Name: Mrs. Mable Course Title: Marketing 100 Date: January 29, 2016 Company/Brand Selected (Alfa Romeo, Amazon, or Google): 1. Target Customers/Users Who are the target customers for the company/brand? Amazon target ages 18-65. How could/does the company reach its customers/users? What methods and media might and/or does the company use to reach the customers/users? [Insert response] What would grab the customers/users attention? Define the customers/users according to their demographics and psychographic information (e.g., age, gender, income, education, lifestyle, values, etc). How do they want to be perceived? [Insert response] What do these target customers value? [Insert response] 2. Competitors Who are the brands competitors? http://www.ebay.comwww.ebay.com www.toysrus.com What product category does the brand fit into? [Amazon feel into a little bit of everything, clothes, electronics, books, sports, kids clothes & toys. What frame of reference will customers use in making a choice to use/purchase this brand/service? What other brands/companies might customers compare this brand to? [Insert response] 3. USP (Unique Selling Proposition) How is this brand/company better than its competitors? What is the brands USP (Unique Selling Proposition? [Insert response] What is the brands uniqueness? [Insert response] What is the competitive advantage of the brand? How is it different from other competing brands? [Insert response] Does the brand have any attributes or benefits that dominate competitors? [Insert response] 4. Positioning Statement &… Attachments: MKT100-Assign….docx
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