12 May WHAT IS THE DIFFERENCE BETWEEN ADVERTISING AND PUBLIC RELATIONS?
Why is it a good idea to have one person in charge of office operations?
2. Why is customer service such an important aspect of todays medical offices?
3. Using the LIRN Library find an article about how to motivate employees. What is most effective? What motivates you? Please visit the Academic Resource Center guidelines on how to use the LIRN Library.
Chapter 26:
1. List the three steps generally followed in preparing to implement or change medical marketing strategies.
2. What is meant by reaching the target market?
3. List several phrases that should never be used with patients especially when attempting to provide exceptional customer service.
4. Provide five examples of community involvement that may help a medical practice grow. Research the internet and find a website for a medical office that is near you that shows good community involvement and provide the link.
5. What is the difference between advertising and public relations?
6. Research 3 websites for healthcare organizations preferably in your geographic area. Rate the websites from 1 to 10 (10 being the best) by placing your ranking in a blank to the left of the website name. Provide comments about the most outstanding portions of the site. Select 1 website that you thought might be somewhat unethical in how it approached the customer. Select 1 website that you thought did a really good job of advertising in an ethical manner.
7. Do you think that any advertising for medical services is ethical? Why or why not?
8. Why has advertising become necessary in todays health industry?
PART II: CASE STUDIES
Directions:Please provide detailed and elaborate responses to the following questions. Your responses should include examples from the reading assignments if possible. Your answer to each question should be 1 to 2 paragraphs composed of 3 to 5 sentences.
1. Belinda is a single mother with two children. She recently was divorced from her husband and is in the process of rebuilding her life. She enrolled in medical assisting school 8 months ago and is now preparing for graduation. Throughout her time in classes she has researched medical facilities on the Internet and has found several that are close to her apartment complex. Belinda has several goals in life and the most important ones involve her family. She wants to secure a job that will allow her to take care of her children assure them a good education and save for their college tuition. She knows that she needs to find a job that offers health benefits. Belinda is a loyal employee and has a good work history so she is hopeful that her positions from graduation forward will be such that she is able to make steady progress toward reaching her goals. What goals do you have for your life after graduation? Assess your personal situation and determine five long-term (life) goals five short-term (one year or more away) goals and 10 immediate goals for the next six months. Write the goals down. For the long- and short-term goals include a few sentences that explain why the goal is important to you.
2. Lorendia has worked for Dr. Johnson for more than 15 years but recently she has been forced to cut her hours from 40 per week to 35 per week. She was diagnosed with chronic fatigue syndrome and she struggles toward the end of the week because of the symptoms of the disease. Lorendia has become more and more impatient with the people who come to the physicians office and it is common for her to make a snippy remark when she is behind in her duties. Her attitude has alienated her from most of the employees. Although her job performance is not acceptable now for the majority of her career at the clinic her work has been above reproach. How can this situation be resolved so that Lorendia can keep her job yet improve her performance?
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