11 May WHAT IS THE IMPACT IF MSA WANTS TO INCREASE THE SAMPLESIZE TO 3000?
Consider the MSA marketing research example discussed in Section3.3 (page 74) of Chapter 3. Use the sensitivity report for this LPmodel (shown in screenshot 4-7 on page 150) to answer the followingquestions. Each question is independent of the other. (a) What isthe maximum unit cost that will make it worthwhile to include inthe survey persons 30 years of age or younger who live in a borderstate? (b) What is the impact if MSA wants to increase the samplesize to 3000? (c) What is the impact if MSA insists on includingpeople 31-50 years of age who do not live in a border state? (d)What is the impact if we can reduce the minimum 30 or youngerpersons required to 900 provided that we raise the persons 31-50years of age to 650?
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