12 May WHAT IS THE JUSTIFICATION FOR THE COMPANY TO EXPAND IN THE COUNTRY OF CHOICE?
Students are required to select a product/service from Europe or from one of the countries, from which the group members are nationals. They then have to analyse the market conditions of the domestic market, those of possible countries to enter, and prepare a marketing plan for the launch of the product in a new market.
This assignment is designed to assess students’ use of appropriate framework tools and concepts in order to critically evaluate some of the key strategic marketing issues international organisations face.
The assignment also aims to assess students’ research and analytical abilities and level and quality of idea generation.
Criteria for choice of product/service:
The company which markets the Product/Service of choice should not be too small (difficult to find info) or with lots of international activity such as Apple, Coca Cola or L’Oreal (nothing to add to what they already do).
Large or medium size public companies with little or no international activity are the best option for this assignment.
The company has to operate in a market where students can find information about market size, growth rate, consumption habits, competitive analysis, advertising expenditure. Accordingly the launch country should be one for which students can find similar information.
Further Assumptions for choice of company:
Brand awareness in launch country is 0
Not a monopolistic situation in launch country
Students are required to prepare a report that considers the following areas:
1. What is the justification for the company to expand in the country of choice? Use macro and micro criteria to screen the countries considering entering, demonstrating the screening process and criteria and support country of choice logically and concisely. Indicate entry mode: 5 points
Students have to show their ability to use the proper situational analysis tools (external analysis: Pestel, Porter 5 forces and internal analysis tools) and relevant theory, in order to justify their answers.
For example key motives for expansion could be one or more of the following:
Proactive motives: profit and growth goals, managerial urge, product uniqueness, foreig market opportunities, economies of scale, tax benefits
Reactive motives: competitive pressures, small saturated domestic market, proximity to international customers (psychological/geographical)
Make sure you justify your answers using valid and accurate facts from credible resources.
2. Develop a detailed marketing plan following the below specified outline:
OUTLINE AND ASSESSMENT CRITERIA FOR THE MARKETING PLAN
2.1 The product Idea
Brief description of the new product idea, the value proposition and the positioning statement.
Justification of the choice of the specific product based on factual information.
2.2 Market analysis
Indicate who constitutes your overall market and the segment you initially target.
Indicate the size and anticipated growth rate of that market.
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.