12 May WHAT IS THE OPTIMAL PRICE TO CHARGE FOR GOLF AND TENNIS (BUNDLED) MEMBERSHIP?
Berkley Gold and Tennis Club offers golf and tennis memberships. Marketing analysis of the local neighborhood served by Berkley Golf $ Tennis
Club shows that there are two types of families that might join the club: gold-oriented families which are primarily interested in gold but enjoy playing some
tennis and tennis-oriented families which are primarily interested in tennis but enjoy playing some golf. The study further estimated that there 400
golf-oriented families and 300 tennis-oriented families in the neighborhood and the estimated demand priced for golf and tennis memberships by family are
given below. There is no way to identify family types for pricing purposes and all costs are fixed so that maximizing total revenue is equivalent to maximizing
profit.
Demand Prices for Gold and Tennis Memberships
Type of family Golf membership only Tennis membership only
Golf-oriented $250 $100
Tennis-oriented $50 $200
a. If Berkley Gold & Tennis Club plans to offer golf and tennis memberships separately what prices should be
charged for each kind of membership if Berkeley wishes to maximize profit? How much total revenue can be generated each month under this pricing plan?
b. The manager of Berkley Gold & Tennis Club has just finished her MBA degree and has an idea that bundling golf
and tennis markets memberships might increase profit for the club. Are the conditions right for bundle pricing to increase profit at Berkeley Golf & and
Tennis?
c. What is the optimal price to charge for golf and tennis (bundled) membership? How much revenue will this produce
for Berkley Gold a& Tennis? Is bundling a profitable pricing tactic for the club?
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.