07 May WHAT IS THE ROLE OF KNOWLEDGE MANAGEMENT SYSTEMS?
Data repository, Research commercial data repositories.
Brochure
In this writing assignment, you will create a brochure advertising your services as a data repository.
Research commercial data repositories, be sure to understand this business model, including the services, benefits, and marketing of services.
Use a publisher program to create a two-page, two-fold brochure. If you are using a word processing program, you may create a two-page, two column document to create your brochure. Address the following in your brochure:
• You are advertising your services as a commercial data repository to existing businesses.
• Include your services, customer benefits, and reasons to do business with you.
• Provide at least three reasons why the customer should be collecting data.
• Include at least one graphic or picture of your choosing.
Reference:
Kroenke, D. M. (2013). Using MIS (5th ed.). Upper Saddle River, NJ: Prentice Hall.
Chapter 5 & 9
Using MIS 5e
Chapter 9
Business Intelligence
Systems
by David Kroenke
“We’re Sitting On All This Data. I Want to
Make It Pay.”
Anne wants membership data to:
• Combine membership data and publicly
available data
• Enable target marketing
• Increase wedding revenue
Study Questions
Q1: How do organizations use business intelligence (BI)
systems?
Q2: What are the three primary activities in the BI process?
Q3: How do organizations use data warehouses and data
marts to acquire data?
Q4: How do organizations use typical reporting applications?
Q5: How do organizations use typical data mining
applications?
Q6: What is the role of knowledge management systems?
Q7: What are the alternatives for publishing business
intelligence?
Q8: 2022?
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-3
Q1: How Do Organizations Use
Business Intelligence (BI) Systems?
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-4
Example Uses of Business Intelligence
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-5
Q2: What Are the Three Primary Activities
in the Business Intelligence Process?
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-6
Using BI for Problem-solving at GearUp:
Process and Potential Problems
1. Obtain commitment from vendor
2. Run sales event
3. Sell as many items as possible
4. Order amount actually sold
5. Receive partial order and damaged items
6. If received less than ordered, ship partial
order to customers
7. Some customers cancel orders
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-7
Tables Used for BI Analysis at GearUp
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-8
GearUp Analysis: Item Summary and
Lost Sales Summary Reports
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-9
Short and Damaged Shipments Details
Report
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-10
Publish Results
Options
• Print and distribute via email or
collaboration tool
• Publish on Web server or SharePoint
• Publish on a BI server
• Automate results via Web service
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-11
Q3: How Do Organizations Use Data
Warehouses and Data Marts to
Acquire Data?
• Why extract operational data for BI
processing?
? Security and control
? Operational not structured for BI analysis
? BI analysis degrades operational server
performance
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-12
Components of a Data Warehouse
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-13
Examples of Consumer Data that Can
Be Purchased
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-14
Possible Problems with Operational
Data
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-15
Data Warehouses vs. Data Marts
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-16
Q4 How Do Organizations Use Typical
Reporting Applications
Basic operations:
1. Sorting
2. Filtering
3. Grouping
4. Calculating
5. Formatting
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-17
Example RFM Scores
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-18
Example of Drilling Down into Expanded
Grocery Sales OLAP Report
Figure 9-17
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-19
Drilling Down to Expanded Grocery
Store Sales
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-20
Using MIS InClass 9 – A Group Exercise
Do You Have a Club Card?
Acxiom Corporation — a data aggregator
•Visit www.acxiom.com.
• Navigate Web site and make a list of 10
different products Acxiom provides.
• Describe Acxiom’s top customers.
• Describe the kinds of data Acxiom must
collect to be able to provide these products
to its customers.
Copyright © 2013 Pearson Education, Inc. Publishing as Prentice Hall Chapter 9-21
Q5 How Do Organizations Use Typical
Data-mining Applications?
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