03 Jun WHAT KIND OF RESEARCH DO YOU THINK HAVE THEY PUT IN TO ARRIVE AT THEIR PRODUCT AND MARKETING DECISIONS
Pick any one of the companies from the list below and analyze their operations very carefully.
BMW, Intel, Uber, Amazon, Walmart, Tesla, Samsung
Once you are done with your analysis, write up a detailed report on the following information about the company:
1. Utility and value created by the products of the company – ch1, 6, 8
2. Strategic planning implemented by the company – Ch 3.
3. Global, ethical and sustainable marketing initiatives – Ch2.
4. What kind of research do you think have they put in to arrive at their product and marketing decisions – Ch 4, 5, 6
5. B2B marketing strategies used by them. (Ch. 6)
6. Marketing segmentation, positioning and targeting strategies adopted by the company till now and why? Ch. 7.
7. Product innovation and management strategies implemented by the company. Ch 8, 9.
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