28 Jun What kinds of consumer products – watches
Question
Kinds of Consumer Products/Types of Research for Roll Out
1) What kinds of consumer products are the following: (a) watches, (b) automobiles, and (c) toothpaste? Explain in detail why, in each case, you chose the kind of product you did.
2) How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of disposable baby diaper? Consider that this product is to receive no promotion other than what the retailer will give it, and the product will be offered at a competitive price. Assume the new diaper’s name will not be associated with other known products.
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