13 May WHAT MAKES A DECISION SUPPORT SYSTEM SUCCESSFUL?
Marketing Metrics & ResearchHomework 21. Define knowledge management. What is its purpose within an organization?2. What makes a decision support system successful?3. [Internet Question] What is predictive analytics? Think about the three Web sites that youinteract with most. List at least 10 pieces of information that you exchange with these Web sitesthat you believe have potential to become useful data that can be made into intelligencethrough predictive analytics.4. [Ethics Question] What obligations does a researcher have with respect to confidentiality?5. [Ethics Question] Comment on the following interview:Interviewer:Good afternoon, sir. My name is Mrs. Johnson, and I am with CounselingServices. We are conducting a survey concerning Memorial Park. Do youown a funeral plot? Please answer yes or no.Respondent:(pauses)Interviewer:You do not own a funeral plot, do you?Respondent:No.Interviewer:Would you mind if I sent you a letter concerning Memorial Park? Pleaseanswer yes or no.Respondent:No.Interviewer:Would you please give me your address?
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