19 Jun WHAT MAKES THE NEWS IMPORTANT TO AMERICAN SOCIAL HISTORY.
Pretty much everyone in the world catches bits and pieces of the news every now and then, whether they mean to or not. We see the news as an easy way to gain access and knowledge of what is going on in the world as well as what is going on in our own cities. So why not watch the news? They give us information that we want to know and it takes practically no effort on our part. But does anyone ever think about how much news we are getting and if we are getting accurate information about what is going on? They answer is no. People do not watch the news as critically as they should. After reading a book entitled If It Bleeds, It Leads. My opinion of newscasts has changed, even more so than when we completed our dissection of the news project/paper. I would like to share with you what this book is about, how it relates to Americas social history, and what my personal opinions and feelings are on this book.
When we began this project I went to the library and picked out a book. The reason I choose the book entitled If It Bleeds, It Leads. because the title of the book caught my eye. So I decided to use it for this project, little did I know I would learn so much about news casting. The author of this book Matthew R. Kerbel has previously worked in a news station, but he can also identify with the view of an average day citizen who turns to the news to be informed. This book is a strong criticism of the news. The authors main point is to show us the news is not what we think. And he does this trough many examples. He uses real newscasts that aired in Detroit, Los Angeles, Phoenix, and Dallas to show what the news is really like. He breaks down each newscast and critiques what they have done, he explains how any news writer can turn a high school fist fight into a riot that needed police assistance, and when it comes time to follow the story up they spend all of four seconds explaining what really happened. He also emphasizes that news presented on today’s newscast is the same news that has been earlier presented, the only things that change are the victims, dates, times and locations, but in reality they are all the same types of incidents. Which is a very valid point. News castors in a way are persuading us to trust them to inform us so that we will tune in day in and day out, and they use our emotions to do so. In the authors opinion the news castors have it down to a formula, same news different day. It would seem as if they know that the blood and gore of a shooting, or act of violence creates tension and even more interest so that people will keep on tuning in. The news truly is not what we think it is.
What makes the news important to American social history. The fact that people rely upon the news to keep them updated in the current events. Ever since the first form of mass communication, news papers, people wanted and needed to know what was going on in the world around them. It is human nature to desire to know what is going on around you. That would explain why people buy into the idea of news and even of gossiping. People find comfort in being informed. All though the news is not always accurate, which was proven when news castors blamed people of Arabic descent for the Oklahoma City bombing. When in fact it was an American, Timothy McVay. Yet everyday people still rely upon it for information. This has always been the same from newspaper to radio to television people are always looking for some new information.
While doing the last paper I learned a lot about the news. But this taught me even more. I learned that the writers of newscasts have to be very creative. A newscast writer would never say something like “ This is something you will probably never have to worry about.”, however they would say “This could possibly happen to you.” They use our emotions to keep us interested and impacted by the news that we watch so that tomorrow at five o’clock we will once again be sure to tune into their station. Also I learned that amongst the different segments in a newscasts we are not getting all that much news. Yet when we do get the
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