12 May WHAT OPPORTUNITIES EXIST IN YOUR MARKET OR THE ENVIRONMENT THAT YOU CAN BENEFIT FROM?
Topic: Conduct a thorough SWOT analysis on Norwegian Cruise Line
The Objectives:
• Understand the current trends affecting the tour and cruise industries
• Share your research with other students in the class
• Start using your analytical and written skills in a formal analysis of the travel industry
The Task:
Conduct a thorough SWOT analysis on one of the following cruise lines:
• Disney Cruise Lines
• Royal Caribbean Cruise Lines
• Carnival Cruise Lines
• Viking River Cruises
• AMA Waterways
• Holland America
• Norwegian Cruise Line (NCL)
• Seabourn Line
• American Cruise Lines
Strengths (internal, positive factors)
Strengths describe the positive attributes, tangible and intangible, internal to your organization. They are within your company’s control.
• What do you do well?
• What internal resources do you have? Think about the following:
o Positive attributes of people, such as knowledge, background, education, credentials, network, reputation, or skills.
o Tangible assets of the company, such as capital, credit, existing customers or distribution channels, patents, or technology.
• What advantages do you have over your competition?
• Do you have strong research and development capabilities? Manufacturing facilities?
• What other positive aspects, internal to your business, add value or offer you a competitive advantage?
Weaknesses (internal, negative factors)
Weaknesses are aspects of your business that detract from the value you offer or place you at a competitive disadvantage. Your company needs to enhance these areas in order to compete with their best competitor.
• What factors that are within your control detract from your ability to obtain or maintain a competitive edge?
• What areas need improvement to accomplish your objectives or compete with your strongest competitor?
• What does your business lack (for example, expertise or access to skills or technology)?
• Does your business have limited resources?
• Is your business in a poor location?
Opportunities (external, positive factors)
Opportunities are external attractive factors that represent reasons your company is likely to prosper.
• What opportunities exist in your market or the environment that you can benefit from?
• Is the perception of your business positive?
• Has there been recent market growth or have there been other changes in the market the create an opportunity?
• Is the opportunity ongoing, or is there just a window for it? In other words, how critical is your timing?
Threats (external, negative factors)
Threats include external factors beyond your control that could place your strategy, or the business itself, at risk. Your company has no control over these.
• Who are your existing or potential competitors?
• What factors beyond your control could place your business at risk?
• Are there challenges created by an unfavorable trend or development that may lead to deteriorating revenues or profits?
• What situations might threaten your marketing efforts?
• Has there been a significant change in supplier prices or the availability of raw materials?
• What about shifts in consumer behavior, the economy, or government regulations that could reduce your sales?
• Has a new product or technology been introduced that makes your products, equipment, or services obsolete?
Place your order now for a similar paper and have exceptional work written by our team of experts to guarantee you A Results
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.