11 May WHAT PROMOTION MIX ELEMENTS SHOULD BE THE FOCUS OF A PULL STRATEGY?
Define
sales promotion. How is it most effectively used in a promotional
campaign?
92. List
and describe the three major channel focused sales promotion approaches
targeted toward channel members.
93. What
is clutter, how is it described as it relates to customers, and how does it
impact media selection and creative execution?
94. What
is puffery and why must it be used carefully?
95. List
and describe the steps of the AIDA model.
96. Explain
the difference between IMC and the historical approach to promotions.
97. What
promotion mix elements should be the focus of a push strategy?
98. Explain
the fundamental differences between a push and a pull strategy. Which type is
usually used?
99. What
promotion mix elements should be the focus of a pull strategy?
100. Why
are employees of a firm potentially its best and most trusted brand and message
ambassadors and give an example of a company that puts this to good use?
91. Define
sales promotion. How is it most effectively used in a promotional
campaign?
92. List
and describe the three major channel focused sales promotion approaches
targeted toward channel members.
93. What
is clutter, how is it described as it relates to customers, and how does it
impact media selection and creative execution?
94. What
is puffery and why must it be used carefully?
95. List
and describe the steps of the AIDA model.
96. Explain
the difference between IMC and the historical approach to promotions.
97. What
promotion mix elements should be the focus of a push strategy?
98. Explain
the fundamental differences between a push and a pull strategy. Which type is
usually used?
99. What
promotion mix elements should be the focus of a pull strategy?
100. Why
are employees of a firm potentially its best and most trusted brand and message
ambassadors and give an example of a company that puts this to good use?
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