12 May WHAT SITUATIONS OFTEN PUSH OR PULL PEOPLE INTO GREY AREAS OF ETHICS?
Norms for Transnational Corporations. The UN Global Compact, a forum with 6500 members, has a mission for fostering better understanding of multinational business and the world’s people, who are both workers and consumers.
However, a bottom-line remains. Most leaders, if asked, will say they have “high or strong ethics” while media reports of leaders who seem to stumble over their ethics. There are compelling ethical dilemmas (a reflection of societal interests) in recent movies such as Wal-Mart: the High Cost of Low Price, or The Corporation, or Supersize Me, among others. With a current global system in which 2.8 billion people are living on less than $2 a day, there is urgency to understanding what’s needed for more appropriate business ethics.
Key questions: As you consider your professional responsibility for being an ethical manager, which of these questions can you easily answer?
• What specific behaviors are required of you in being ethical as a leader?
• What situations often push or pull people into grey areas of ethics?
• How should people, especially you, interact when encountering an ambiguous or difficult decision?
• What do you do with the powerful cultural values surrounding accepted or normal business practices? This is often communicated with a shrug of shoulders and saying “It’s just the way of doing business.”
At-a-glance definition:
Ethics: The kinds of activities and communication (written and other) concerned with values and morals individuals and groups consider desirable, appropriate and virtuous.
The World Today: What Globalization Offers Business Ethics
Institutions and companies can no longer view their organizations as independent of other groups. Their work is a part of a highly interconnected, linked, tied and otherwise connected web of business, government, schools/universities and not for profit organizations (religious, political, and health care). Due to extended supply chains and locations of operations in many sites, not to mention partnership and alliance commitments, business units are often tenuously tied to their headquarters management. While environmentalists have been advocating systems thinking for decades, the business management community must understand the interconnectivity of business groups as sets of systems. With the understanding of system impact, taking the right action for the longer term gains leverage or influence. Ethics is “the right” thing to do, in part because societies and people are tracking industry activities now more than ever.
Since 1989, leadership researchers have recognized the growing value of being flexible or nimble on the part of organizational leaders as they take advantage of rapid change (Vaill 1989). And more recently, with a new awareness of risk and financial management, consideration will be at play for exactly what is the appropriate size and flexibility within business units. Adaptation must be appropriate and ethical frameworks offer additional resources in the context of financial strategy.
Technology and information sharing, particularly through mobile devices, especially smart phones, are creating a wider, more immediate and much more participatory context for equity, fairness and justice. People from developing countries now can readily see what they are missing. In this context, the need for trust and trustworthy relationships is essential for survival because there is a much wider range of citizens, customers and workers as stakeholders who will make judgments on what, from whom, and when to buy.
Another way to “see” the emerging, wider role for business ethics is to take a look at the work of a global network, Corporation 2020 (if you are interested, see the section at the end of this web page). This group seeks to focus on redesign, in which there are various integrations of disparate corporation streams for coherent, sustainable, global visions of both economic and social-benefit interests.
Corporation 2020’s Principles for More Ethical Business in a Global Economic Setting:
The purpose of a corporation is to harness private interests to serve the public interests.
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