26 Jun WHAT SPECIFIC RECOMMENDATIONS WOULD YOU MAKE TO THE SENIOR MANAGEMENT TEAM IN THE DEVELOPMENT OF THEIR STRATEGIC MANAGEMENT PLANS
Based on the Case Study Number 27 “Delta Airlines 2012: Navigating an Uncertain Environment”, answer the following question:
You have been hired as a strategic management consultant by Delta Airlines. What specific recommendations would you make to the senior management team in the development of their strategic management plans with the issues facing their company? Be specific and provide logical justifications.
You need not write a synopsis, or identify the resources, capabilities, and core competencies. You should, however, understand what their resources, capabilities, and core competencies are.
Using the findings of fact format, discuss, in detail, any recommendations you may have. You are required to submit THREE FULLY JUSTIFIED FINDINGS OF FACT.
You must remain within the confines of the case study (including end of case references) and do not current research on Delta.
Good luck!
Case study preparation requirements:
Findings of Fact
Findings of fact are strategic issues discussed in the case studies and usually identify potential problem areas for the firm. Additionally, these strategic issues are facing the firm’s strategic managers at the end of the case’s time frame. Strategic problem statements. Each case study paper/presentation will identify three findings of fact. Usually the findings of fact are one to two sentences each in length.
Recommendations/Justifications
Recommendations are directly tied to the findings of fact. For each finding of fact, a thorough, justified, recommendation must be provided. How are you going to rectify the strategic problems that you have identified and why. Additionally, this section should also include an implementation discussion. General statements and blanket conceptual recommendations that are not fully justified with the facts of the case, are not acceptable. The recommendations/justifications section of the paper should be one-two pages each in length.
Research
You must remain within the confines of the case study data. You cannot research the firms we analyze and re-import this data into your submissions. The reason for this is that a case study is a snapshot of the firm and you are analyzing the firm within this time frame; therefore, researching the firm’s current strategic position may cause you to recommend strategic actions that may not be supported by the case data.
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