21 May WHAT TYPE OF COMPETITIVE STRATEGY DOES YOUR BUSINESS USE?
During
the second part of the semester there is the opportunity to earn extra credit
on the final exam. To earn extra credit,
you will interview someone working in an international business. You will ask the at least three specific
questions that related to our course content:
1.
International Competitive Strategy
2.
Marketing Internationally
3.
Global Operations and Supply Chain Management
The interview may take place in person or via telephone(or skype), and it should not
take more than thirty minutes. Please
type your interview report on a Word document to be approximately 2 pages
double-spaced.
Your assignment
should note the following at the top of the page:
1.
Your name and class
2.
Date, time, and location of interview
3.
At least three
specific interview questions asked.
Some potential questions are:
a.
Question 1: What type of competitive strategy does your
business use?
b.
Question 2: What
specific product, promotion/brand, and pricing adjustments are necessary to
market your business abroad?
c.
Question 3: What
role do particular countries have in the production process in your global
supply chain operations?
You will be graded on application
of essay to class topics, depth of comparative analysis between business in the
home country and at least one foreign country, essay structure presenting and
connecting ideas, and correct grammatical writing style. The essay should follow the following
structure to have at least 4 to 5 paragraphs as follows:
1.
Introduction
a.
Introduce the purpose of this
essay and the international business that you will analyze. State the main ideas that you will describe
in the following paragraphs.
2.
Main idea 1
3.
Main idea 2
4.
Main idea 3
5.
Summarize your preceding
ideas and draw a conclusion.
The example of the extra
credit first page is following.
Date, time, and location of interview
Name, professional position, and company name of person interviewed.
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