11 May WHAT UNIQUE OR LOWEST-COST RESOURCES CAN YOU DRAW UPON THAT OTHERS CANNOT?
Module Overview:In this module, you will explore the leader as a communicator. Leaders today must be effective in all three communication modalities—one to one, one to many, and in various “e” forms of communications (e.g., e-mails, blogs, webinars, or teleconferences). They must also be consistent and “in the moment.” It is all about making connections and creating an atmosphere of open, bi-directional dialogue.
Effective communication occurs only if the receiver understands the message as the sender intended. The importance of effective communication to leaders is clear daily in all organizations. Since 1938, when Chester Barnard concluded that communication was the main task of managers and executives, emphasis has been placed on improving leadership communication in organizations.
The key to the success of any executive is the ability to communicate effectively. Can you imagine an effective leader who is not an effective communicator? Some research suggests that leaders devote seven of every ten minutes of their leadership time to some form of communication.
Because today’s employees demand a more coaching or mentoring leadership style, leaders need to develop strong interpersonal skills. Leaders today often pride themselves on the ability to multitask especially through the use of technology. Others argue that this creates superficial relationships and interactions with employees and that it is far more effective for leaders to focus on the “moment” and to create meaningful interactions with employees.
Barnard, C. (1938). The function of the executive. Cambridge, NY: Harvard University Press.
Module Readings:
Complete the following readings early in the module:
Read the overview for the Module
From the textbook, The leadership challenge (5th ed.), read the following chapters:
Recognize Contributions
Foster Collaboration
From the Internet, read the following:
Barrett, D. (2006). Leadership communication: A communication approach for
senior-level managers. Handbook of Business Strategy, (7)1, 385–390. Retrieved from http://scholarship.rice.edu/bitstream/handle/1911/27037/Leadership
%20Communication%20-%20A%20Communication%20Approach
%20for%20Senior-Level%20Managers%20-%20Barrett.pdf?sequence=2
LASA 1 Assignment-The Leader as a Strategist Report
For this assignment, you will choose an organization to analyze. This organization can be one you are personally familiar with, or one you have observed to be an effective organization, You now become a newly appointed senior leader in that organization.
As a new leader, you must prepare a report for the CEO that assesses the organization’s overall alignment between its vision, mission, values, and strategy. This report should consist of the following sections:
1.) An analysis of the strategic cascade of the organization This includes assessing the organization’s strategy and market position. Use the framework implied in Michael Porter’s (1997) article “What is Strategy.” When describing the business strategy of your organization, consider the following questions:
What is the target market (target customer)?
What is your organization’s value proposition (How does it deliver value that satisfies the target’s wants and needs?)?
How is your product or service positioned in the market (What specific features and attributes define the product/service and how is its value reflected in its pricing, distribution, marketing communications, etc.?)?
How is your organization sustainably different from your competitors (What is the source of uniqueness and how sustainable is it from being diminished by competitors?)?
2.) A strengths, weaknesses, opportunities, and threats (SWOT) analysis
A SWOT analysis is a strategy planning tool that examines both internal and external environments for factors and trends that should shape planning and operations over the next five years. Environmental factors internal to the company are classified as strengths (to be leveraged) or weaknesses (to be mitigated), while external factors are classified as either opportunities (to be pursued) or threats (to be monitored and responded to)
Some primer questions for the SWOT analysis include the following:
Strengths
What advantages does your organization have?
What do you do better than anyone else?
What unique or lowest-cost resources can you draw upon that others cannot?
What do people in your market see as your strengths?
What factors mean that you “get the sale”?
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