12 May WHERE IN THE MARKET SHOULD WE COMPETE, AGAINST WHOM AND ON WHAT TERMS?
A service marketing plan for a service of your group’s choice.
The service is an application that allows the user to reserve a parking spot before reaching his/her destination. When they reserve a parking spot via the app, a red light will appear over the parking space, and if anyone parks in their place they will be fined. Available parking spots have a green light. They can also pay via the app using their credit card for the parking fee. The application will be launched by RTA in dubai and partnered with dubai police. Also talk about how information technology will be applied in this service? when someone reserves a parking, it sends a signal to the spot to turn the light from green to red.
Please explain who this service is targeted for
swot analysis
important attributes and determinant attributes.
Importance attributes:
– are met by all competing service providers
– do not necessarily sway the purchase decision in favour of one service provider as opposed to another
Determinant attributes:
– are those that actually determine buyers’ choices
are the attributes by which customers see significant and compelling reasons to purchase.
Points of difference, points of parity
and points of contention.
Positioning
Where in the market should we compete, against whom and on what terms?
Who are, or should be, our target markets?
What is our service product or service concept, and what are its distinguishing characteristics (points of difference)?
What is the value of what we have to offer and how does this compare with the value offered by competing service providers?
• What do we want our service product to become, and what will it take to get it there?
How will we advertise this service?
also talk about The core service:
what is being delivered
Supplementary service:
value-adding services other than the core
Delivery process:
the manner or how the service is delivered
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.