12 May WHICH CHOICE(S) WOULD YOU RECOMMEND THAT CAMP BELLS PURSUE? WHY?
1. Strategic Choices for Growth Campbells soups are among theleading consumer brands sold in the United States today. Thecompany faces challenges due to changes in the markets served.While older consumers continue to enjoy traditional canned soupsyounger consumers are more in tune with freshly prepared soups soldin restaurants and supermarkets. Campbells recently announced theclosing of a 700-employee plant which has manufactured cannedsoups since 1947 due to declining demand. Using the Ansoff Matrixevaluate the four strategic choices facing Campbells. Which choice(s) would you recommend that Camp bells pursue? Why? Describea marketing strategy consistent with your choice(s) of strategicalternatives. Your initial post should be a minimum of 300words.
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