17 Jun WHICH OF THE FOLLOWING DESCRIBES THE WORK OF LOUISE NEVELSON?
Need this done in under 100 minutes or less.
The courses are based on Art history, Project Management, Marketing management and sales management and practices. ten questions each
AR300 Art History
Which of the following is more important in Kiki Smith’s “The Shoppers”?
Idealization
Abstraction
Realism
Iconography
Which was in the original apse of the “Basilica of Maxentius and Constantine” that was the focus of the building because of its placement and size?
The Roman double eagle
A colossal statue of Constantine
The earliest depiction of Jesus
The imperial throne
Which is the first great Islamic building?
Great Mosque, Kairouan
Dome of the Rock, Jerusalem
Great Mosque, Cordoba
Great Mosque, Isfahan
Which is the name of Brunelleschi’s added element, like a section of entablature, above the capital and below the springing of the arch?
Aedicula
Loggia
Impost block
Balustrade
To whom did Giorgio Vasari give the credit for “[having] revived the modern and excellent art of painting, introducing good drawing from live natural models, something that had not been done for more than two hundred years”?
Giotto
Cimabue
Duccio
Lorenzetti
Both Bramante’s and Michelangelo’s plans for Saint Peter’s were:
Latin crosses.
Greek crosses.
basilicas.
rectangular.
Which is the principle that Rousseau and other Enlightenment philosophers taught that seems to be a conscious theme in Vigée-Lebrun’s “Portrait of Marie Antoinette with Her Children”?
The importance of the aristocracy
The idea of the “noble savage”
The importance of each class fulfilling its duty
The importance of the mother in nature
Which of the following describes the work of Louise Nevelson?
Polished steel inspired by the formalism of Analytic Cubism
A construction of discarded packing boxes, spindles, and other wooden refuse
Kinetic sculpture that destroys itself
Monumentally scaled objects from popular culture
Architecture that is complex, contradictory, and borrows from “high” and “low” architecture and from the past is which of the following styles?
Postmodern
Beaux-Arts
Chicago style
International style
The word for woven textiles among the Ashanti culture is:
kente.
ere ibeji.
bilongo.
Weft.
BM350 Marketing Management
When consumers share a strong need that cannot be satisfied by an existing product, it is called:
negative demand.
latent demand.
declining demand.
irregular demand.
A __________ is a direction or sequence of events that has some momentum and durability; it reveals the shape of the future and can provide strategic direction.
fad
fashion
trend
megatrend
Total customer satisfaction is measured based on the relationship of:
expected value and total customer benefit.
perceived performance and expectation.
advertised outcomes and real outcomes.
past experience and present experience.
Identify the four pillars of brand equity, according to brand asset valuator model.
Relevance, performance, bonding, and advantage
Presence, performance, advantage, and bonding
Energized differentiation, relevance, esteem, and knowledge
Brand salience, brand feelings, brand imagery, and brand performance
The __________ attack offers the firm an opportunity to diversify into unrelated products, diversity into new geographical markets, and leapfrog into new technologies.
bypass
flank
frontal
guerrilla
__________ is a period of rapid market acceptance and substantial profit improvement.
Stagnancy
Introduction
Maturity
Growth
__________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.
Mass customization
Reverse engineering
Interoperability
Backward compatibility
After determining its pricing objectives, a firm should take what next logical step in setting its pricing policy?
It should analyze its competitors’ costs, prices, and offers.
It should select its pricing method.
It should select its final price.
It should determine the demand for its product.
Which of the following is a form of mass communications channel?
Interactive marketing
Personal selling
Public relations
Word-of-mouth marketing
__________ is the time necessary to prepare a promotional program prior to launching it.
Sell-in time
Link time
Setup time
Lead time
BM410 SALES AND MANAGEMENT
As a strategy to achieve growth, diversification is:
the most risky, because it ties up human capital that could be used elsewhere.
the most risky, because it requires developing both new products and new markets.
the most risky, because it is subject to more regulation.
the least risky, because if a new product fails, the new market may succeed, and vice versa.
Researchers into the behavioral approach have discovered that leaders from highly productive work groups supervise their employees at the:
individual level.
group level.
employee level.
production level.
A “bow tie” relationship between the buying and selling company is characteristic of which type of selling relationship?
Transactional
Facilitative
Consulting
Integrative
Proposal-writing software is an example of a product that:
shares practices so salespeople can use tried processes.
sells customer information to salespeople.
makes it possible to sell without using salespeople.
may or may not be ethical.
What is one danger of a product-based sales structure?
It is easy to divide up product territories.
Customers have one specific sales representative to deal with.
Sales calls are close together geographically, so are easy to schedule.
Different salespeople may call on the same customer, confusing the customer.
The annual percentage of employees that leave a company, for whatever reason, is called the:
attrition rate.
turnover rate.
variable rate.
controllable rate.
A company that sets an actual goal and then names an amount that is slightly less than the actual goal is naming:
a recourse goal.
an accepted goal.
a fallback goal.
a threshold goal.
Expense accounts are a way for a company to:
keep the costs of business travel a neutral factor for salespeople.
make money by having salespeople subsidize their own business travel.
give salespeople extra income without having to declare it on their taxes.
entertain big clients so they will be more likely to place repeat orders.
Information gathered by territory, salesperson, or product about sales by volume, quota, and other measures is referred to as:
a sales analysis.
a cost analysis.
a quota sheet.
a territory map.
Corporate culture and the way a company operates are related to the company’s:
production orientation.
product orientation.
marketplace orientation.
sales orientation.
BZ460 PROJECT MANAGEMENT
If the initial investment is a project is $100,000 and the expected annual net profit for the project is $20,000, the payback period is:
5 years.
4 years.
one fifth of a year.
10 years.
A functional project structure is NOT characterized by:
lower personnel costs.
improved communications.
lack of “projectitis.”
lack of technical knowledge depth.
The name given to the budget process that aggregates income and expenditures across projects is:
activity-based costing.
top-down budget.
bottom-up budget.
program-oriented budget.
The amount of time a noncritical task can be delayed without delaying the project is called?
Surplus
Flop
Slack
Critical time
The first step in setting up a monitoring system is to:
identify personnel.
identify all project milestones.
identify key factors to be controlled.
identify reports required.
SDT stands for:
study, design, test.
self-directed team.
significantly delayed task.
standard design task.
The cost/spending variance is calculated as:
AC – EV.
EV- PV.
PV – EV.
EV – AC.
Which of the following audits is typically performed by a person or team with special technical skills?
The technical audit
The detailed audit
The aggregate audit
The quality audit
The __________ approach centers on understanding the bits and pieces in a system.
facilitating
analytical
systems
sensitivity
Which of the following is used to show linkages between people and tasks?
The Work Breakdown Structure
The RACI
The Project Action Plan
The Project Resource Diagram
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