13 May WHICH OF THE FOLLOWING IS A DISADVANTAGE OF DIRECT MARKETING?
QUESTION 11. The practice of using call centers, where employees receive calls from customers and provide service by taking orders and answering queries, is called ________. customer response marketing guerilla marketing rective marketing internal marketing inbound telemarketing 5 points QUESTION 21. Which of the following is a disadvantage of direct marketing? invasion of privacy inability to build brand awareness low chances of customers avoiding messages inability to control marketing communication inability to maintain information security 5 points QUESTION 31. ________ is another form of word of mouth that encourages consumers to pass along company-developed products and services or audio, video, or written information to others online. Buzz marketing Viral marketing Guerrilla marketing Motivational marketing Internal marketing 5 points QUESTION 41. A salesperson who relies on creative methods for selling a company’s tangible or intangible offerings is called a(n) ________. demand creator deliverer order taker missionary solution vendor 5 points QUESTION 51. In outbound telemarketing, the call center employees ________. sell high-involvement products initiate calls from a location closer to prospects offer huge discounts to customers initiate calls to prospects and customers answer the queries of consumers who call for information 5 points QUESTION 61. Part-time paid employees who work exclusively for the company are a part of the ________ salesforce. direct virtual contractual implicit brokered 5 points QUESTION 71. OrdOnline, a pure click company offering online auctioning, decides to launch a promotional program to increase its sales. The company identifies customers who have made at least three purchases and spent at least $150 in the past six months and offers discount coupons to these customers. Which of the following strategies is used here for targeting the customers? viral marketing objective screening internal targeting catalog marketing RFM formula targeting 5 points QUESTION 81. Fixed compensation receives more emphasis in sales rep jobs with ________. a high ratio of selling to nonselling duties a high requirement for individual initiatives an intensive focus on selling activities very little need for teamwork technical complexities 5 points QUESTION 91. Which of the following is a major advantage of using direct mails? Direct mails permit target market selectivity. It is the best suited tool for selling complex products. Campaign testing is not needed for direct mails. Direct mails have very high conversion rates. It is the best method to sell industrial products. 5 points QUESTION 101. A salesperson who is contacting possible buyers by mail or phone to assess their level of interest and financial capacity is in the ________ step of the selling process. preapproach prospecting qualifying following up objection handling 5 points QUESTION 111. A salesperson performing over the counter sales in a medical store can be referred to as a(n) ________. order taker demand creator solution vendor phisher missionary 5 points QUESTION 121. A sales representative whose expertise is in unraveling customers’ problem is called a(n) ________. order taker missionary technician solution vendor demand creator 5 points QUESTION 131. Which of the following is an example of a company that serves a niche market? a large apparel manufacturing company that produces a wide range of products for different segments a software company that creates standardized supply chain applications for manufacturers a manufacturer who creates tools such as bolts, latches, door handles etc. for left-handed individuals a large multi-national manufacturer of consumer products, FMCG products, and consumer electronics a company that manufactures denim pants for men and women of all ages 5 points QUESTION 141. The management of Raleigh Bicycles observes that the company’s selling costs are affected by the increased number of visits that the salespeople make to meet dealers. The company decides to reduce its personal selling costs by making sales calls to dealers via the telephone. This marketing strategy used by Raleigh is an example of ________. inbound telemarketing search marketing internal marketing outbound telemarketing paid-search marketing 5 points QUESTION 151. The catalog you receive from a large apparel store, displaying their new summer collection, is an example of ________ marketing. buzz direct virtual word of mouth interactive 5 points QUESTION 161. Twitter is a Web site that allows users to publish micro comments. It allows users to create accounts and publish short messages not exceeding 140 characters. Interested people can follow a person’s twitter account and the messages published by him. Many celebrities in the United States are active tweeters and have a number of followers. Twitter is an example of a ________. social network blog wiki microsite microblog 5 points QUESTION 171. A company uses sales representatives for selling the company’s more complex and customized products to large accounts, while using inside salespeople and Web ordering for low-end selling. Which of the following describes the company’s sales force best? demand creators direct marketing force missionary sellers technical salesforce leveraged salesforce 5 points QUESTION 181. A salesperson sends e-mails to persuade prospects to buy the products of his company. This is a type of ________ marketing. buzz virtual word of mouth direct viral 5 points QUESTION 191. Which of the following is a factor considered when a customer is evaluated based on RFM formula? the amount of time passed after the customer’s last visit the product categories purchased by the customer the mode of payment used by the customer the location from which the customer has bought goods the type of feedback provided by the customer 5 points QUESTION 201. Identify the first step in the workload approach to establish sales force size. grouping customers into size classes according to annual sales volume establishing desirable call frequencies for each customer class determining the total workload for the country in terms of sales calls per year determining the average number of calls a sales representative can make per year calculating the total number of sales reps needed of the following is the first step in the process of personal selling? *a. prospecting and qualifying b. sales preapproach c. sales presentation d. unearthing objections e. demonstrating advantages QUESTION 31. ________ consists of manufacturers’ reps, sales agents, and brokers who earn a commission based on sales. Virtual salesforce Domestic salesforce Contingent sales force Contractual sales force Decentralized salesforce 5 points QUESTION 41. Which of the following refers to the process of deciding which customers will get scarce products during product shortages? delegating prospecting allocating dispersing targeting 5 points QUESTION 51. Part-time paid employees who work exclusively for the company are a part of the ________ salesforce. direct virtual contractual implicit brokered 5 points QUESTION 61. A salesperson who relies on creative methods for selling a company’s tangible or intangible offerings is called a(n) ________. demand creator deliverer order taker missionary solution vendor 5 points QUESTION 71. Which of the following is an example of a company that serves a niche market? a large apparel manufacturing company that produces a wide range of products for different segments a software company that creates standardized supply chain applications for manufacturers a manufacturer who creates tools such as bolts, latches, door handles etc. for left-handed individuals a large multi-national manufacturer of consumer products, FMCG products, and consumer electronics a company that manufactures denim pants for men and women of all ages 5 points QUESTION 81. Which of the following is a major advantage of using direct mails? Direct mails permit target market selectivity. It is the best suited tool for selling complex products. Campaign testing is not needed for direct mails. Direct mails have very high conversion rates. It is the best method to sell industrial products. 5 points QUESTION 91. The Internet provides marketers and consumers with opportunities for much greater interaction and ________ than other marketing channels. control data security high involvement selling order conversion individualization 5 points QUESTION 101. A sales representative whose expertise is in unraveling customers’ problem is called a(n) ________. order taker missionary technician solution vendor demand creator 5 points QUESTION 111. A salesperson sends e-mails to persuade prospects to buy the products of his company. This is a type of ________ marketing. buzz virtual word of mouth direct viral 5 points QUESTION 121. Which of the following channels is best suited for interactive marketing? television news papers Internet hoardings magazines 5 points QUESTION 131. Fixed compensation receives more emphasis in sales rep jobs with ________. a high ratio of selling to nonselling duties a high requirement for individual initiatives an intensive focus on selling activities very little need for teamwork technical complexities 5 points QUESTION 141. Market demassification has resulted in ________. niche market creation product standardization mass production practices intrinsic marketing channels just-in time production 5 points QUESTION 151. In outbound telemarketing, the call center employees ________. sell high-involvement products initiate calls from a location closer to prospects offer huge discounts to customers initiate calls to prospects and customers answer the queries of consumers who call for information 5 points QUESTION 161. In which of the following stages of personal selling does a salesperson tell the product story to the buyer? preapproach prospecting presentation closing objection handling 5 points QUESTION 171. Which of the following is a disadvantage of using Web for interactive marketing? Consumers can effectively screen out most messages. An average customer spends very little time on Internet. Internet selling and advertising is costlier than other advertising media. It is unable to create long-term marketing assets. Online marketing limits the possibilities of personalization. 5 points QUESTION 181. Buzz and viral marketing both try to ______. use unethical methods to popularize a brand market products by providing free samples to customers create a splash in the marketplace to showcase a brand induce impulse sales by displaying products close to the pay counters market products to customers without their knowledge 5 points QUESTION 191. Gordron Inc. manufactures and markets medical equipment. To ensure that its salespeople are knowledgeable enough to answer all product queries, the company hires only those individuals who have a good understanding of both the medicine profession and the mechanics of the equipment used. Which of the following is the most accurate classification of Gordron’s salesforce? technicians demand creators deliverers order takers missionaries 5 points QUESTION 201. Your company has customer-service representatives who provide you with leads, write up proposals, fulfill orders, and provide post-sales support. Your responsibilities are to concentrate on the larger accounts with more complex and customized needs. Your company most likely has a ________ salesforce. distributive territory based leveraged decentralizedparallel
Our website has a team of professional writers who can help you write any of your homework. They will write your papers from scratch. We also have a team of editors just to make sure all papers are of HIGH QUALITY & PLAGIARISM FREE. To make an Order you only need to click Ask A Question and we will direct you to our Order Page at WriteDemy. Then fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Fill in all the assignment paper details that are required in the order form with the standard information being the page count, deadline, academic level and type of paper. It is advisable to have this information at hand so that you can quickly fill in the necessary information needed in the form for the essay writer to be immediately assigned to your writing project. Make payment for the custom essay order to enable us to assign a suitable writer to your order. Payments are made through Paypal on a secured billing page. Finally, sit back and relax.
About Writedemy
We are a professional paper writing website. If you have searched a question and bumped into our website just know you are in the right place to get help in your coursework. We offer HIGH QUALITY & PLAGIARISM FREE Papers.
How It Works
To make an Order you only need to click on “Order Now” and we will direct you to our Order Page. Fill Our Order Form with all your assignment instructions. Select your deadline and pay for your paper. You will get it few hours before your set deadline.
Are there Discounts?
All new clients are eligible for 20% off in their first Order. Our payment method is safe and secure.