11 May WHICH OF THE FOLLOWING IS ONE OF THE DEFINING CHARACTERISTICS OF AMERICAN SOCIETY?
Which segment of environmental activists are
concerned about the environment but alter their actions and purchases only when
it is convenient?
A) True Naturals
B) New Green Mainstream
C) Affluent Healers
D) Young Recyclers
E) Overwhelmed
32. Gertrude expresses deeply felt environmental
concerns and tailors everything she does and purchases on these beliefs. Which segment of environmental activism best
describes Gertrude?
A) True Naturals
B) New Green Mainstream
C) Young Recyclers
D) Affluent Healers
E) Concerned
33. Mickey is concerned about the environment,
but he is most concerned about issues that relate to his personal health. That’s why he protested when the city was
considering placing a landfill near his home.
Other than that, though, Mickey really does not consider environmental
issues when he is shopping for products.
To which environmental activism segment would Mickey belong?
A) Unconcerned
B) New Green Mainstream
C) Young Recyclers
D) Affluent Healers
E) True Naturals
34. Heather is married and has three
children. While she and her family are
concerned about the environment, they only alter their actions and purchases
when it is convenient for them. Which
environmental activism segment best describes Heather and her family?
A) True Naturals
B) Unconcerned
C) Overwhelmed
D) New Green Mainstream
E) Affluent Healers
35. Which of the following is one of the defining
characteristics of American society?
A) aversion to change
B) collectivism
C) individualism
D) extended family
E) status
36. Individualism affects which of the following?
A) incentive systems for salespeople
B) advertising themes
C) product design
D) customer complaining behavior
E) all of the above
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