29 Jun Which of the following is true about advertising in the industrialization era
Question
7. Which of the following is true about advertising in the industrialization era?
a. Advertising was considered as prestigious by most segments in a society.
b. Strict laws on advertising prevented advertisers from lying about their products.
c. Banks considered advertising to be a sign of financial weakness.
d. Advertisements appeared solely in the form of newsbooks.
8. Ads for products during the “P.T. Barnum Era” (1875 to 1918) were characterized by:
a. a no-frills advertising style.
b. simple ads with information and truthful claims.
c. a bold and garish style filled with incredible claims.
d. informational messages in the dailies
9. Ads in the 1920s showed slices of life in a way that depicted:
a. how consumers should have a good time.
b. ads that were purely informational in nature.
c. less visual ads than in the past.
d. garish designs illustrating unrealistic situations
10. Which of the following types of advertisements evolved during the 1920s?
a. Research-based
b. Endorsement
c. Demonstration
d. Slice-of-life
11. Which of the following is true about advertising during the Great Depression?
a. Advertising found respectability, fame, and glamour during this era.
b. Consumers believed blindly in advertisements and brands.
c. Consumers believed that ads helped them choose the right product.
d. Advertisers adopted a tough, no-frills advertising style.
12. For advertisers, one main difference between the period immediately after World War I and the period immediately following World War II was that after World War I, _____.
a. ads were subtle and clutter-free
b. ads were classy and sophisticated
c. rigid government regulations were established for ads
d. advertising was distrusted by people
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