WHICH OF THE FOLLOWING IS TRUE IN REGARD TO MARKETING TO-SENIORS?

09 Jul WHICH OF THE FOLLOWING IS TRUE IN REGARD TO MARKETING TO-SENIORS?

Question 1

Surveys (described in the textbook) of more than 20,000 Internetusers concluded that the psychographic data identified marketingopportunities in what percent of Internet user segments?

A. 54%
B. 48%
C. 46%
D. 37%

Question 2

Which of the following is true in regard to marketing to-seniors?

A. By 2030, seniors will make up 20% of the U.S. population.
B. Baby Boomers (b. 1945-1965) will decrease steadily over the next20 years.
C. Only 36% of seniors use the Internet on a daily basis, accordingto a 2002 report.
D. Seniors generally use the Internet for amusement, notbusiness.

Question 3

Which of the following is FALSE in regard to teenage use of theInternet?

A. Teenagers in the U.S. are interested in influencing andpurchasing high-tech products.
B. Since teenagers do not have access to credit cards, they are notgenerally big spenders on the Internet.
C. 40% of teenagers surveyed indicated that they would pay forhigh-tech purchases themselves.
D. 89% of teenagers have made an online purchase, according to aJupiter Media Metrix report.

Question 4

Which of the following is true in regard to consumer spending ofmoney online?

A. People are less willing to spend money using digitaltransfers.
B. When the transaction is desired, people are more likely to makethe payment in digital form.
C. Online bill payment is more popular due to increasedefficiency.
D. Electronic exchanges are less satisfying than tangibleexchanges.

Question 5

Online reviews and expert opinions are successful in influencingconsumer purchases of what type of goods?

A. Perishable
B. Search
C. Credence
D. Experience

Question 6

The two most fungible resources available for exchange on theInternet are:

A. goods and services.
B. money and information.
C. love and status.
D. love and money.

Question 7

The Internet inhibits shoppers of experience goods from:

A. retrieving a particular brand’s warranty.
B. consulting with experts on the quality of the goods prior tomaking the decision to purchase.
C. experiencing heterogeneity with respect to the goodsavailable.
D. obtaining sensory knowledge of the product prior to purchase anddelivery.

Question 8

Business decision making today is based primarily on which ofFoa’s six basic Internet resources?

A. Information
B. Money
C. Goods and services
D. Status

Question 9

__________ provide(s) opportunities for consumer feedback,“word-of-mouth†advertising, and product/service complaints.

A. The e-commerce continuum
B. Intelligent agents
C. Heterogeneity
D. Online communities

Question 10

Travel services, such as Expedia and Travelocity, demonstrate thatonline marketing can boost consumption of:

A. perishable goods.
B. off-line services.
C. search goods.
D. search goods.

Question 11

Companies that move most rapidly through the e-commerce continuumtend to be:

A. smaller.
B. larger.
C. local.
D. multinational.

Question 12

Which of the following companies is most likely to remain in aPhase II e-commerce involvement?

A. A digital music provider
B. An ISP
C. A chain restaurant
D. A specialty manufacturer

Question 13

Multichannel strategies are likely to be used by __________companies.

A. Phase IV
B. pure-player
C. multinational
D. bricks-and-mortar

Question 14

Netcentricity is an especially effective measure of the onlineprofitability of __________ companies.

A. Phase I
B. Phase II
C. Phase III
D. Phase IV

Question 15

Back-end applications are most likely to be used by __________companies.

A. Phase I
B. Phase II
C. Phase III
D. Phase IV

Question 16

The ability to communicate instantly without regard to physicalproximity has led to:

A. platforming.
B. telecommuting.
C. reintermediation.
D. multichanneling.

Question 17

Applications that streamline processes via document sharing andcommunications between business functions are known as:

A. workflow software.
B. instant messaging.
C. intranets.
D. employee Internet management software.

Question 18

In the Internet environment, business activity is most directlyaffected by the:

A. organizational culture.
B. general market conditions.
C. climate of the central exchange environment.
D. pace of product development.

Question 19

Which of the following is NOT an aspect of business competitiveactivity affected by the Internet?

A. Product development
B. Cooperation versus competition
C. Product consumption strategies
D. Customer acquisition costs

Question 20

By eliminating the need for middlemen, the Internet enablesbusinesses to conduct which product distribution process?

A. Multichanneling
B. Disintermediation
C. Telecommuting
D. Reintermediation