21 May WHY DO YOU THINK SOME AIRLINES DECIDED NOT TO USE GDSS FOR BOOKINGS?
There is no requirement for response length. Answer each question based on your own opinions. You’re welcome to use additional citations as long as they are cited using APA style.
1. Discuss the reason why the creation and use of SABRE benefited American Airlines. What would have happened to the reservations strategy at the airline if this system had not been created?
2. Why do you think some airlines decided not to use GDSs for bookings?
3. Defend American Airlines decision to implement the Source Premium policy. Why did travels agents have such a strong opinion about this policy?
4. How might an airline maintain a competitive advantage if they decided not to use a GDS to sell their tickets?
5. Provide an overview of the differences in booking patterns between leisure and business travelers. Why would this type of knowledge be useful for airlines and other segments of the hospitality that require e-commerce platforms for booking (for example, lodging)?
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