13 Jun YOU ARE PREPARING TO GIVE A RESEARCH PRESENTATION ABOUT THE EFFECTIVENESS OF TOYOTA’S ADVERTISING TO RESTORE PUBLIC CONFIDENCE IN THE WAKE OF THEIR DELAYS IN SOLVING THE ACCELERATOR PEDAL MALFUNCTION AND ANTILOCK BRAKING PROBLEMS FOR HIGH-TECH HYBRID VEHICLES
Instructions
• Review the attached document and offering comments, critiques, and suggestions for improvements on the answer to the question. • Reply to the attached document addressing at least 1 strength and 1 weakness per reply and how you would answer the question. • The reply must be 450–600 words, reference at least 2 peer-reviewed sources, and include 1 biblical integration. • Proper ENGLISH, spelling and grammar MUST be used. • Sentences are complete, clear, and concise. • Do not use textbooks, newspapers, audiobooks, etc. These items do not meet the requirement of this assignment.
20.12 You are preparing to give a research presentation about the effectiveness of Toyota’s advertising to restore public confidence in the wake of their delays in solving the accelerator pedal malfunction and antilock braking problems for high-tech hybrid vehicles. Which of the patterns of organization would be appropriate for your purpose, Why?
In this situation, I would suggest using the problem/solution where you describe the current problem (even though I would not want to keep focusing on the problem), present research findings and show a solution. Personally, I like the past/present/future pattern of organization model because I feel it is more optimistic. The past could be the mistake, what we are working on (our reputation) and third is what we have planned. This takes the focus off the negative (but touches on it briefly).
The past:
Toyota Motor deceived controllers, Congress and general society for quite a long time about the sudden speeding up of its vehicles, a trickery that created the world’s biggest automaker to be hit with a $1.2 billion Justice Department fine. Prosecutors say Toyota’s endeavors to disguise the issue and ensure its corporate picture prompted a progression of fatalities that could have been avoided. The settlement, which adds up to more than 33% of Toyota’s profits, is being known as the biggest criminal punishment forced on an auto organization in U.S. history (Washingtonpost.com, 2014). By letting the government claim responsibility regarding the recalls, the reviews made Toyota look latent and coldblooded.
The present:
Recapture control of the issue. At the point when the government sticks it nose in your business and begins letting you know what to do, fiasco has struck. Automakers frequently oppose out and out reviews on the grounds that they’re costly and they infer lawful risk; rather, they incline toward calmer fixes like recall notices, service bulletins that go to customers, merchants, dealers and mechanics yet don’t more often than not create features. When Toyota is sure it has recognized every single conceivable issue, the organization needs to show that its own particular individuals are the specialists—and they, not the legislature, will be the ones to make this situation whole again. Tell the truth and remake Customer certainty. It’s extremely conceivable that Toyota doesn’t recognize what, precisely, may have brought about some of its vehicles to accelerate coincidentally (abnews.com, 2014).
The Future: Prepare for a comeback because Toyota remains filled with engineering and management talent; and should now that it is has a handle on its problems it should push back against posturing politicians and pile-on media outlets. The company has already shown the obligatory humility, with official apologies from Lentz and other leaders. Next, the company needs to show strength.
Sometimes, we require a rebound. We have to right wrong decisions or compensate for errors (such as in Toyota’s case). In the bible, we have an illustration in Peter, Moses and David (The Daily Bread, 2011), they had disappointment composed all over them. To begin with, Peter suffocated when his confidence wavered (Matt. 14:30). In the force of the Spirit, they all made a rebound. On the Day of Pentecost, Peter lectured and 3,000 individuals came to confidence in Christ (Acts 2:14,41).
Get ready for a rebound in light of the fact that Toyota stays loaded with strong mechanics and leadership ability; and ought to now that it is has an idea about its issues it ought to push back against posing lawmakers and heap on media outlets. Next, it needs to show quality and strength by wooing every customer (businessinsider.com, 2015).
Promoting specialists realize that when clients come to you with an issue, it’s an opportunity to astound them with new models and win them over a second time. With numerous Toyota clients making appointments on their way to dealerships, the organization has an uncommon chance to convince a great many individuals to purchase another Toyota. Toyota is a real issue now, yet the dramatization will soon die down—or get pushed aside by another scandal from another company and soon the pressure will lift.
REFERENCES:
Branon, D. (2011, June). The Daily Bread. Retrieved from October 30, 2015, from
Kageyama, Y. (2015, May 8). Toyota is making a serious comeback. Retrieved October 31,
2015, from http://www.businessinsider.com/toyota-is-making-a-serious-comeback
-2015-5
Ross, B., Rhee, J., Chuchmach, M., & Katersky, A. (2014, March 19). Toyota to pay 1.2B for Hiding Deadly Unintended Acceleration. Retrieved November 2, 2015, from
http://abcnews.go.com/Blotter/toyota-pay-12b-hiding-deadly-unintended-
acceleration/story?id=22972214
Toyota reaches $1.2 billion settlement to end probe of accelerator problems. (2014, March 19).
Retrieved November 2, 2015, from https://www.washingtonpost.com/business
/economy/toyota-reaches-12-billion-settlement-to-end- criminal-probe/2014/03/19/
5738a3c4-af69-11e3-9627-c65021d6d572_story.html
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