29 Jun You are the international marketing manager for Samsung’s
Question
Question: 1
You are the international marketing manager for Samsung’s new Galaxy Note phone division. You have identified several segments of markets within the US who buy this product. Who would buy this? How are Galaxy Note users different than Galaxy S4/S5 or iPhone users? Give me a brief description of each segment. Going back to Chapter 4, you re-examine the works by Geert Hofstede and his various dimensions, you decide you might be able to combine his ideas with the market segmentation approaches in the textbook and extend the segmentation process for the Galaxy Note to the international market. List the primary components of Hofstede’s classification scheme for classifying cultures. Define each component. Comment on the effect that these various elements might play on marketing the Galaxy Note internationally. What other factors might play a part? Finally, what would be the primary international target market segment for this product? Give me a detailed profile description of what the global consumer segment for this product looks like. ?
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