21 Aug Your client is happy with your work from la
Your client is happy with your work from last week and would like to move forward. After careful consideration, you have determined that an online survey and observational research will help your client reach the marketing research objectives defined last week.
This is a two-part assignment. In the first part, you will outline the steps involved in developing an online survey to get quantitative primary data to support a specific research objective. In the second part, you will conduct observational research to get qualitative primary data to support a specific research objective.
Part 1: Online Survey
To complete this part of the assignment, do the following in at least 3 double-spaced pages:
- List at least three pros and at least three cons of online surveys.
- Explain how an online survey will help your client achieve its marketing research objectives.
- Select one free online survey tool from those mentioned in the lecture notes for this module. Outline the steps involved in setting up an online survey using this tool.
- Complete at least 5 questions you might include in the survey to help your client achieve its marketing research objectives.
Part 2: Observational Research
To complete this part of the assignment, do the following in a minimum of 3 double-spaced p
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