29 Jun Your firm has agreed to hire a professional website development company
Question
Details:
This assignment challenges the student to think creatively.
The deliverable is a single-page letter addressed to a hypothetical website development company.
Place yourself in the role of a marketing executive in a hypothetical firm who is launching a new product that needs to be marketed.
Your firm has agreed to hire a professional website development company to market your product. The website developer needs the following information:
A brief description of the product
A description of the market channels
A description of the distribution channels
APA format is not required, but solid academic writing is expected.
This assignment uses a grading rubric. Instructors will be using the rubric to grade the assignment; therefore, students should review the rubric prior to beginning the assignment to become familiar with the assignment criteria and expectations for successful completion of the assignment.
Apply Rubrics
Marketing and Distribution Channel Letter
1
2
3
Unsatisfacto Less than
Satisfactory
ry
Satisfactory
75.00%
0.00%
65.00%
90.0
%Content 4
Good
85.00% Description of the
Description of
20.0 %
Description of the product is present,
the product is
Description of product is not
but ideas are
adequately
the Product present.
confused or
presented.
incomplete. Description of the Description of
35.0 %
Description of the market channels is the market
Description of
market channels present, but ideas channels is
the Market
is not present.
are confused or adequately
Channels
incomplete.
presented. Description of the
35.0 %
Description of
Description of the distribution
Description of
the distribution
distribution
channels is
the
channels is
channels is not present, but ideas
Distribution
adequately
present.
are confused or
Channels
presented.
incomplete
10.0
%Mechanics
and
Formatting
10.0 %
Mechanics of
Writing
(includes
spelling,
punctuation,
grammar, Surface errors are Frequent and
Some
pervasive enough repetitive
mechanical
that they impede mechanical errors errors or typos
communication ofdistract the reader. are present, but
meaning.
Inconsistencies in are not overly
Inappropriate
language choice distracting to
word choice
(register) and/or the reader. 5
Excellent
100.00% Description
Description of of the product
the product is is
clearly
thoughtfully
presented
presented
with useful with rich and
details.
interesting
details.
Description
Description of of the market
the market
channels
channels is product is
clearly
thoughtfully
presented
presented
with useful with rich and
details.
interesting
details.
Description
Description of
of the
the
distribution
distribution
channels is
channels is
thoughtfully
clearly
presented
presented
with rich and
with useful
interesting
details.
details. Prose is
Prose is free
largely free of of mechanical
mechanical errors. Writer
errors,
is clearly in
although a
command of
few may be standard,
present. The written, Correct and
writer uses a
varied sentence variety of
word choice are
and/or sentence
structure and effective
present. Sentence
academic
language use) construction are
audiencesentence
structure is correct
English.
used.
appropriate
structures and
but not varied.
language are figures of
employed.
speech.
100 % Total
Weightage
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